Simple Machines

Santa Cruz were launching two new single pivot bikes, and were looking for a marketing campaign to support their release. Along with fellow creatives Seb Kemp and Andy Rogers, we put together the “Simple Machines” concept, and executed it over two separate shoots in California and British Columbia.

#1 – Bantam

Henry O’Donnell works for the Sierra Buttes Trail Stewardship outside of Downieville, CA. We profiled his work on the trails.

#2 – Hecker

As part of the Santa Cruz test team, Craig Wilson and Jason Tarbet put the Heckler through its paces, on the notoriously unforgiving Whistler Bike Park trail, “Goat’s Gully”.

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